• Diesel Laptops Branding

    The official logos, fonts and colors of Diesel Laptops® outlined below are intended to serve as best-practice examples. The colors, fonts, and examples of use can be applied to all Diesel Laptops sub-brands, such as Diesel Parts, Diesel Training, and Diesel Repair.

    Official Colors

    Diesel Black

    000000

    0
    0
    0

    Diesel Yellow

    FFB81C

    255
    184
    28

    Dark Gray

    373A36

    55
    58
    54

    Gray

    CCCCCC

    204
    204
    204

    Light Gray

    F0F0F0

    240
    240
    240

    White

    FFFFFF

    255
    255
    255

    Usage Examples

    When Diesel Black is used as a background color, Diesel Yellow or White may be used ontop. Diesel Yellow should never be used on a field of Dark Gray, Gray, or Light Gray.

    When Diesel Yellow is used as a background color, Diesel Black or White may be used ontop. Dark Gray, Gray, or Light Gray should never be used on a field of Diesel Yellow.

    Dark Gray, Gray and Light Gray should be used together, taking account for maximum contrast.

    Official Logo

    Each logo pack contains an Adobe Illustrator file as well as JPG and PNG formats of all color variations.

    Get Logos

    Logo Usage and Examples

    The Offical Diesel Laptops® Logo may not be altered in any way. No additional textures or styles should be added. Drop shadows should rarely, if ever, be used.

    The Offical Diesel Laptops® Logo color choice depends on the background color. The black logo should be used on light colored backgrounds only. Yellow or white logos should only be used on dark backgrounds.

    Proper usage Improper usage

    Offical Sub-brand Logos

    Diesel Training Logo

    Official Fonts

    Use Case: Manly Man is reserved as a top-level font for logo treatments only. This font should not be used as an header element or paragraph text.

    Use Case: Bellfort is intended to be used as a header style. It should not be used as paragraph text. Bellfort is typically reserved for use in off-highway advertising.

    Use Case: Bebas Neue is the default heading text for blog post featured images, youTube thumbnails and similar images. It can be used for all brands.

    Use Case: Avenir Light is used in logos to call out the department or subject matter, such as Laptops, Training, Parts, Repair, Etc.

    Use Case: Cabin is used as the font on our website.

    Download Font

    Branded QR Codes

    PNGs

    PDFs

    Official Imagery

    Diesel Handheld Pro

    Diesel Handheld

    Diesel Tablet

    Diesel Decoder

    Diesel Repair

    Questions?

    Any questions or comments regarding Diesel Laptops branding guidelines can be directed to the Diesel Laptops Marketing Department by emailing marketing@diesellaptops.com